|we've accomplished something!|
|Almost enough fear to distract me from that fabulous photo in the corner...almost.|
Given the fact that losing your pet is normally in the back of your mind most days anyway, I don't think you really need to have a 6 page brochure with illustrations of sad little girls in giant golden shoes driving the point home about how crappy said day would be. They really could have just given out pieces of paper saying "Losing your pet will literally rip your soul out of your body but this chip will hopefully make that gaping hole not last as long. But you already knew that so here are some numbers to get a small sense of security. You're welcome". Then they could have called it a day and gone back to doubling up on a horse.